Case Study #1: Luvlots
A Celebrity Marketplace for Pre-Loved Finds
Industry: E-commerce · Influencer Tech · Circular Fashion
Project Summary:
Luvlots is an app-based marketplace where celebrities, influencers, vloggers, and public figures sell their pre-loved items to fans through an exclusive, bid-enabled platform. GeNie Works served as the end-to-end tech and digital partner for this bold vision transforming a startup idea into a fully functional product with built-in virality, UI/UX excellence, and go-to-market support.
Our Role:
GeNie Works collaborated as a tech and marketing co-founder, securing a 5% equity stake post-launch. We managed the complete product lifecycle from wireframing to launch, and provided digital marketing groundwork to position Luvlots for maximum reach and engagement.
Product Development Highlights:
Designed and developed the mobile app MVP using React Native
Created a 1-page website directing users to app stores
Built a bidding system, celebrity dashboards, and purchase workflows
Designed intuitive dashboards for fans and admins
Integrated deep social sharing for Instagram and Facebook
Conducted user testing with celebrity ambassadors and fans
Key UX Features:
"Luv it" wishlisting
Purchase confirmations with personalized copy
Verified seller profiles with bios and item listings
Moderation tools for reviews and transactions
Digital Marketing Support:
To help Luvlots gain traction pre- and post-launch, GeNie Works provided foundational digital marketing services:
Launch Content Planning: Created brand-aligned captions and post formats
App Promotion Strategies: Focused on fan-celebrity interaction and storytelling
Social Media Integration: Leveraged influencer networks for organic reach
Investor-Ready Positioning: Assisted in pitch material design and brand narrative
Outcome: The result was a sleek and scalable MVP positioned for community-driven growth. By combining intuitive tech with digital strategy, Luvlots gained early visibility and credibility among influencers and buyers alike. GeNie Works continues to support the brand in roadmap planning, marketing, and future feature expansion.
Engagement Type: Full-stack development + equity partnership + marketing support
Ongoing Support: Tech maintenance, minor updates, investor consultation, and marketing assistance
Case Study #2: Sim Mate
Travel eSIM Marketing + Website Revamp
Industry: Travel · Connectivity · Tech
Services Provided:
UI/UX Redesign of sim-mate.com
Frontend & Functional Enhancements
Social Media Content Creation
Visual Branding Support
Affiliate Campaign Assistance
Overview:
Sim Mate offers reloadable eSIM and physical SIM cards for travelers and seafarers across Asia and 118+ countries. GeNie Works was brought in to improve both digital experience and marketing performance. From optimizing the sim-mate.com website’s interface and functionality to crafting thumb-stopping social media creatives, our goal was to make global connectivity simple, sleek, and scalable.
Key Website Enhancements:
Revamped UI/UX for better mobile and desktop responsiveness
Streamlined product selection and checkout flow
Improved loading speed and layout clarity
Integration support for payment gateways and tracking pixels
Social Media Add-Ons:
eSIM Explainer Posts & Reels
Conversion-driven Captions
Highlights on Speed, Coverage & Reloadability
Travel-specific Messaging for Seafarers & Tourists
Sample Caption:
Stay connected in 118+ countries No daily limits. No throttling. Just pure speed.
Hotspot-supported. Reloadable. Travel smarter with Sim Mate.
Impact:
Increased time on site and reduced bounce rate after web revamp
Higher social media engagement with optimized creatives
Support for affiliate marketing partners with clearer landing flow
Platform Focus: Website + Instagram + Facebook
Tools Used: Webflow/WordPress (if applicable) · Canva · Meta Ads
Partnership Type: Project-based + Creative Support
Case Study #3: PCOSure
TikTok-First Digital Launch
Industry: Health & Wellness / Supplements
Services Provided:
Social Media Strategy
TikTok Reels & Content Creation
Content Calendar
Caption + Hashtag Strategy
Analytics Reporting
Overview:
PCOSure, a women’s health supplement brand, tapped GeNie Works to take over its TikTok strategy. With a lean budget and clear goals, the brand aimed to position itself as a trustworthy PCOS support system for Filipinas.
Content Deliverables (Monthly):
8 TikTok Feed Posts
5 Story Posts
8 TikTok Reels
Daily Community Engagement
Automated Inquiry Replies
Monthly Performance Report
Impact:
Our approach helped PCOSure build brand awareness, drive product interest, and grow a community of women focused on hormonal wellness. With daily engagement and strategic reels, TikTok became a conversion-optimized channel.
Platform Focus: TikTok
Duration: Ongoing monthly
Tools Used: TikTok Shop · Canva · In-app CTA integrations
